Brand identity design

15 years of experience in identity design and a knack for data analysis

The Idea

A key question in identity design is how to keep your audience interested. The problem is that the fight for attention becomes harder each day in a time of constant distraction. It is therefore paramount to understand how to develop a brand that stays relevant.


How to address it

VOUW combines audience analysis with traditional qualitative research to develop a better understanding of the underlying needs of the client’s most important stakeholders. Through this approach it develops a brand that is tested and tells a story that is important to attract the target audience’s attention.



Democracy & Media Foundation

Access to Seeds Index Foundation

International Council for Science / Road to Paris

Debat Unie

Google / Politiek Plus


The Human Agency

De Tekstsmederij


Work with us

Works with Whatsapp, Facetime, iMessage

Leidsegracht 38-40
1016 CM Amsterdam
The Netherlands
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