Brand identity design
15 years of experience in identity design and a knack for data analysis
A key question in identity design is how to keep your audience interested. The problem is that the fight for attention becomes harder each day in a time of constant distraction. It is therefore paramount to understand how to develop a brand that stays relevant.
How to address it
VOUW combines audience analysis with traditional qualitative research to develop a better understanding of the underlying needs of the client’s most important stakeholders. Through this approach it develops a brand that is tested and tells a story that is important to attract the target audience’s attention.
Democracy & Media Foundation
Access to Seeds Index Foundation
International Council for Science / Road to Paris
Google / Politiek Plus
The Human Agency